Greg remembered how his grandfather, Dr. Norvin Stromberg, a dentist would fix people’s teeth for free during the great depression. Times were tough. People needed dental care but couldn’t afford it because all of their money was for food. Norvin was there to help. This selfless action was always top of mind for Greg.  Inspiration was also drawn from Newman’s Own Brand, where 100% of the royalties and profits that it receives from the sale of Newman’s Own products for charitable purposes.

With support from the Can industry and a passion for wanting to save children and reverse this trend of waterborne diseases, our 501(c)(3) virtual lean E-nonprofit was born. The aluminum can and aluminum bottle have become a billboard for broadcasting the charity’s purpose. Our canned water product also promotes the impressive sustainability attributes of the aluminum container, which benefits the industry- and our environment. Best of all, we’re helping children today, so they have a chance at tomorrow.